Annual Price Increase

We understand that nobody likes price increases, but they’re essential for us to continue to invest in our network. Through continuous investment, we’re working to ensure that our customers receive the best and most reliable connection on our network, the latest technology, and excellent service.  

That said, we protect our customers in vulnerable circumstances – like those experiencing financial hardship or digital exclusion – from price increases. For example, we don’t increase prices for customers on our social tariffs or customers registered as financially vulnerable.  

Our approach takes into account the rate of inflation and the investments we’re making in our network. This means we can continue to provide quality service while making improvements.   

We’re committed to protecting vulnerable customers, and we don’t increase prices for customers on our social tariffs or customers registered as financially vulnerable. 

We’re using a fixed price increase structure in line with Ofcom’s guidance. We hope this provides greater transparency and stability for our customers because annual price increases will be more predictable, and therefore it’ll be easier to compare our prices to those of our competitors.  

For most of our plans, the fixed-amount increase is less than the percentage-based increase in previous years. 

Any future changes to our pricing will be made with a commitment to transparency and will be in line with Ofcom’s guidance.