Pounds and pence: a new approach to price rises

Rob Winterschladen​, Vodafone UK’s Consumer Director, explains how a new approach to price rises will ensure greater transparency for customers.

Vodafone is moving away from inflation-linked price rises from 2 July 2024 for our consumer customers and some small business customers. We know annual price rises are never an easy conversation, but they are crucial so that we can continue to invest in our network and meet our customers’ ever-growing need for data.

The Ofcom consultation on mid-contract price rises focused on transparency, asking the industry to give customers more clarity over what their price change will be. 

So, from 2 July 2024 – in line with Ofcom’s consultation – before a customer takes out a new contract or re-contracts with us, they will be told exactly what their contract will cost in pounds and pence, and when that price rise will occur. This will also apply to some products and services for our Small Office/Home Office (SoHo) customers. 

For example, customers taking out a contract in August 2024 will see their bill adjusted in April 2025, and then in April 2026, by a set amount. Plans will increase from £1 a month on mobile and £3 a month for broadband customers. There will be no increases for customers registered as financially vulnerable or those on social tariffs.