Predicted data usage is equivalent to 69,000 hours of HD video streaming on the Nation’s Network or uploading 61 million Instagram photo posts.
Vodafone returns as Glastonbury’s Official Connectivity Partner for the second year of their multi-year partnership.
The official Glastonbury Festival app, created by Vodafone, launched last week. It has several exclusive new features, such as Spotify integration, Map Pinning and shareable Line-ups, meaning users can now easily spot clashes when sets overlap.
Vodafone will once again offer free phone charging, WiFi and battery packs on-site at their Vodafone Connect & Charge stand to help keep festivalgoers connected.
Vodafone, Glastonbury’s Official Connectivity Partner, has today predicted it will see the most Vodafone data ever used at Glastonbury Festival, rising 30% from last year and taking total data consumption on site to over 215 terabytes. That’s the equivalent of 69,000 hours of HD video streaming on the Nation’s Network or the uploading of 61 million Instagram photo posts.
With more than 200,000 people set to attend the iconic festival, Vodafone’s reliable, award-winning network* will be boosted to provide the most capacity ever at Worthy Farm, with 10 masts deployed around the festival site. Vodafone’s increased capacity will ensure it delivers an incredible network experience and guarantee attendees can stay in touch with friends and family, as well as share all their amazing content from the weekend.
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In addition to delivering a best-in-class network, Vodafone has also launched a brand-new official Glastonbury 2024 app. Unveiled last week, the app is packed with a number of game-changing features, such as:
Spotify Integration – ‘Discover’ feature will recommend artists performing at the festival based on fans’ Spotify profiles.
Upgrades to the ‘Line-up’ feature – Fans will be able to share their Line-up with friends, while the new improved Line-up will highlight when one or more favourited artists overlap. Users can also now pin their favourite stages to the top, saving them time scrolling down every time to find their favourite acts.
All-new Map Pinning – Allows festival fans to set waypoints to meet their friends, find their tent, and remember where they parked their car.
Introduction of trader information – The ability to filter the Map for food stalls, camping shops and official merchandise stands.
The Official Glastonbury Festival App, powered by Vodafone, helps keep festivalgoers up to date with the latest news on site.
The new improved Line-up highlights when one or more of your favourited artists overlap, helping festivalgoers prepare for those inevitable clashes, and make the most of this year’s amazing line-up and stacked schedule.
Fans will also be able to share their Line-up with friends within the app, allowing them to highlight their must-see acts, find out who their friends aim to see, and plan their day accordingly.
For the first time ever, fans will be able to link their Spotify account to the app, which will provide them with personalised recommendations on artists performing at the festival based on their listening habits.
All-new Map Pinning allows festivalgoers to drop pins anywhere on their festival map and share them with their friends. Fans can also filter the map for food stalls, camping shops and official merchandise stands.
Vodafone’s Connect & Charge stand will return again this summer, located near the Other Stage and next to the Glade. It will provide all festivalgoers, regardless of their network, with a technology retreat – offering free charging so they have enough battery to capture their favourite acts as well as free WiFi to contact friends and family.
Vodafone will also keep ticket holders powered-up throughout the festival by giving them the opportunity to purchase fully-charged power banks, before and during the event. For every mobile battery pack purchased, Vodafone will donate a pre-loaded SIM card to a charity in the South West that is supporting digitally-excluded people, allowing festival fans to help give back to the local community.
Glastonbury attendees can reserve their power banks ahead of the festival (£20 plus a £10 deposit) and collect them at the event from Vodafone’s Connect & Charge site. For those who kept their battery pack from last year, bring it to one of Vodafone’s swap sites, sign up for the weekend exchange, and only pay the cost to hire (no deposit) to stay fully charged up all weekend.
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Andrea Dona, Chief Network Officer, Vodafone UK said: “We’re thrilled to be back at Glastonbury to deliver the most capacity ever at Worthy Farm. We know how important a reliable connection is to festivalgoers for contacting their friends or to share their favourite moments and performances.
“Increased network capacity, along with our amazing new Glastonbury app and the return of our Connect & Charge stand, ensures we can provide fans with the best possible experience. Whether watching from home or at the iconic Worthy Farm itself, we are bringing all festival fans a bigger and better experience on our reliable, award-winning network*.”
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Notes to Editors
Reliable, award-winning network: The UK relies on Vodafone as a network provider as it: i) powers critical national infrastructure and 77% of emergency services, ii) has coverage in 99% of UK homes, iii) covers 96% of the UK and iv) has won numerous awards. See full details and awards on our Network page.
The Nation’s Network: Vodafone UK, supporting the nation since 1984. Learn more.
Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).
We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.
Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.
Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.
For more information about Vodafone UK, please visit: www.vodafone.co.uk.
