The Rugby Players Association (RPA) has chosen Vodafone UK to be its official communications partner in a three-year deal.
The agreement closely follows the news that Vodafone is to be the lead partner of the British & Irish Lions for the 2021 Tour of South Africa.
Vodafone will also sponsor the RPA Gain Line Awards that celebrate players’ off-field personal development successes, and match a monetary contribution that the RPA currently provides to award winners.
Anne Sheehan, Director, Vodafone Business UK, said: “At Vodafone we seek to inspire and support wherever possible, that’s why we are proud to be the official communications partner of the RPA and Gain Line Awards sponsor.
“The award is a fantastic initiative and does so much to help current and former players prepare themselves for life beyond rugby.”
RPA’s Gain Line is a personal development programme that supports players’ welfare, off-field personal development, education and career planning by a team of independent RPA Development Managers.
Personal development initiatives benefit players off the field and prepares them for life after rugby.
Damian Hopley, Group CEO, Rugby Players Association, said: “We are thrilled to have Vodafone on board as our official communications partner and to be a part of their extended reach into Rugby Union following their exciting Lions Tour announcement last week.
“At the RPA we pride ourselves on supporting what matters most: the players, and we are delighted that Vodafone shares our passion for that by sponsoring our Gain Line Awards and helping us celebrate the achievements of our members.”
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