VOXI Mobile has announced today that it has achieved a significant milestone, reaching 1 million customers by successfully capturing the Gen Z market.
VOXI Mobile, which launched in 2017, has gained traction through its fresh approach to mobile plans – offering a distinctive mobile proposition that suits the needs of Gen Z by providing customers with unlimited access to popular social media platforms without eating into their data allowance*.
The 1 million customer milestone coincides with VOXI Mobile’s most recent USwitch Telecoms Awards 2025 double win**, where it claimed top honours as both “Best SIM Only Mobile Network” and “Best Value for Money Provider”.
Both awards were determined by public vote, validating VOXI Mobile’s growing popularity and customer satisfaction among UK mobile users.
Consumers vote VOXI Best Network, Best Value and Most Reliable at Expert Reviews’ Mobile Network Awards
Since launching, VOXI has led the way in keeping people in the UK connected through its market-leading propositions. In 2020, as part of Vodafone’s wider commitment to close the digital divide, VOXI launched VOXI For Now***, a tariff to support those who need it most.
Created to ensure those experiencing financial hardship can stay connected regardless of their circumstances, VOXI for Now gives unlimited 5G data, calls and texts for just £10 a month to anyone receiving benefits.
In 2024, further reinforcing its leadership credentials, this time in AI, VOXI was the first UK telecommunications company to launch an LLM generative AI (GenAI) chatbot.
The award-winning chatbot**** is aimed at improving user experience by engaging in human-like interactions with customers and managing more sophisticated customer requests.
Vodafone youth brand VOXI launches large language model generative AI chatbot to enhance customer experience
Scott Currie, Head of VOXI, said: “Reaching one million customers is an exciting milestone for VOXI and reflects our commitment to delivering innovative propositions tailored specifically to young people’s evolving needs.
“Our continued focus on understanding Gen Z has enabled us to differentiate in a highly competitive market, building a distinctive brand that genuinely resonates with our customers.”
Creatively, VOXI Mobile has consistently pushed boundaries to achieve visibility in a competitive mobile market. VOXI’s latest creative vehicle, “The Fun Never Ends” by AMV BBDO, stars two immortal Brains enjoying Unlimited Social Media as an endless source of entertainment.
Powered by Vodafone’s reliable and award-winning network*****, VOXI, a Which? Recommended Provider****** is the mobile network for young people, offering contract-free plans that let you use selected social and video apps, endlessly, without eating into your general data allowance.
VOXI plans have been designed with flexibility in mind. Flexible 30-day plans with no minimum term contract mean customers can change or cancel their plan whenever they like, putting them in control of their spending.
New and existing customers are also able to get their hands on the latest devices with nothing to pay upfront. Customers can spread the cost over 12, 24, 30 or 36 months with PayPal Credit*******.
To find out more about VOXI Mobile SIM-only plans and the range of mobile handsets available, visit the VOXI website.
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Notes to editors
* For Unlimited Social Media, Unlimited Music and Unlimited Video, some general-purpose data is required and some use of the Unlimited apps may not be zero-rated and may use up some of your general data allowance. This may include third-party adverts, apps or websites accessed through the Unlimited apps. Selected apps. Subscription fees for music and video streaming applications apply. UK only.
** Verification at: USwitch Telecom Awards 2025. Voted Best SIM Only Mobile Network and Best Value for Money Mobile Provider by USwitch.
*** VOXI for Now gives unlimited 5G mobile data, minutes and texts for just £10 a month, for up to six months, to anyone claiming Jobseeker’s Allowance, Disability Allowance, Personal Independent Payment, Employment and Support Allowance, or employment-based Universal Credit. You must have a 5G-ready device with the downloaded 5G software, a VOXI 5G plan and 5G coverage in the area that you are in. Coverage may be affected by a number of factors. Details at https://www.vodafone.co.uk/network/status-checker.
**** Verification at: Mobile Industry Awards 2024. VOXI Mobile voted Innovation of the Year Product or Service.
***** VOXI is powered by Vodafone’s reliable, award-winning network (claim verification: vodafone.co.uk/network).
****** Verification at: VOXI mobile review 2024 – Which?
******* Pay in full or by PayPal Credit in 12/24/30/36 months or pay in 3. Subject to application, status & credit check. 18+ UK resident. Pay in 3 is a form of credit. See ‘payment breakdown’ for more details. Eligibility, terms & conditions apply: voxi.co.uk/terms. Vodafone Limited, t/a VOXI (credit broker), exclusively for PayPal Credit (lender).
About VOXI
VOXI Mobile, the award-winning mobile network that lets its customers use selected social, music and video apps as much as they like, without eating into their general data allowance. All plans are 5G-enabled, and have unlimited calls, unlimited texts and unlimited picture messages. VOXI plans work like a flexible monthly subscription with no minimum term contract, so customers can change or cancel their plan whenever they like.
