Roman Kemp turns pie maker at Vodafone’s Easy Peasy Pie Shop

BT customers moving to Vodafone can save over £223** and, to make it even easier to switch, Vodafone will offer up to £100* towards contract exit fees.

Dished out for free by Roman and Lisa, punters picked from a selection of the nation’s favourite pies, including steak and craft ale, chicken, ham and leek, and jackfruit and craft ale. The pie recipes were curated by Lisa, who is famous for her homely and easy peasy cooking style.

One Touch Switch has been designed to make switching broadband easier. New research shows 63% of Brits have put off switching providers for the last four years because of the fear of being without internet (27%) and the switching process being too much faff (20%). Over half (56%) feel ‘stuck’ in their contracts and, as a result, are missing out on savings of £23*** per month.

But, while 15% admit they’re spooked by the switch, a quarter (25%) actually say they want to make a change, and would do so if the process was easier (70%) or if someone could manage it for them (75%).

Luckily for them, switching is now easier than ever thanks to the roll out of One Touch Switch. Vodafone will speak to the customers’ current broadband provider and handle the switchover, saving time and speeding up the process.

Pie-enthusiast and broadcaster, Roman Kemp, said: “When Vodafone asked me to help serve up delicious pies, I couldn’t say no… pies are a staple for me, whether I’m at home or at the footie, so I couldn’t resist the chance of learning the art of making them and getting my hands on one for free!

“Lisa has taught me a lot today about the craft of a good pie, but I think I’ll stay away from the kitchen as it doesn’t seem that easy… not like switching to Vodafone Broadband, which actually is as easy as pie!”

Rob Winterschladen, Consumer Director, Vodafone UK, said: “Thanks to the launch of One Touch Switch, switching to Vodafone’s Full Fibre Broadband for less really is easy.  All people need to do is give us a call or go online, and we’ll manage the whole switching process for them.”

Lisa Faulkner, actor, food writer and easy-cooking advocate, said: “Who doesn’t love a pie? Keeping things simple in the kitchen is a priority for me, so they’re a family favourite in our house – easy to make and comforting at the same time.

“Switching broadband may sometimes feel as daunting as a complicated recipe, but it’s now easier than ever thanks to One Touch Switch. I’ve loved serving some of the nation’s favourite classics with Roman, while showing everyone that switching to Vodafone Broadband really is now as easy as pie!”

Vodafone is committed to providing the UK with reliable Full Fibre broadband for less and offers the UK’s largest Full Fibre footprint of more than 15 million homes, along with the fastest speeds in more locations across the UK than any other major provider.

All Vodafone Broadband plans come with WiFi 6 as standard and, for those wanting unbreakable WiFi throughout the home, Vodafone’s market-leading Pro II WiFi 6E packages come with automatic 4G broadband back up, so customers don’t lose connectivity when they need it most.

With customers exempt from any mid-contract price rises until April 2025, and a new plan offering speeds of up to  2.2Gbps****, there has never been a better time to switch to Vodafone.

Vodafone’s Easy Peasy Pie Shop is open today, for one day only, at New Inn Yard, Shoreditch, serving free pie on a first-come, first-served basis. For every pie given out, Vodafone will make a donation to its charity partner Trussell, an anti-poverty charity and network of food banks, which provide emergency food and practical support to people facing hardship.

Visit the Vodafone website to find out more about One Touch Switch and Vodafone’s best broadband deals.

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Notes to Editors

The survey of 2,000 UK adults was commissioned by Vodafone and carried out by OnePoll in October 2024.

Reliable Full Fibre Broadband for less: Full Fibre is the UK’s most reliable broadband technology: Ofcom’s Broadband Terminology Research, published March 2023.

* Switcher offer: Switch broadband and get up to £100 credit when you pay an early termination fee. New customers on eligible plans, purchased directly from Vodafone only. Credit, acceptance, and availability checks. Terms and conditions apply.

** Save over £200: Vodafone Full Fibre 74, 24-month min. term (avg download speed 73Mbps): £24pm for 24 m, (total = £576). vs. BT’s Full Fibre 2 Home Broadband and phone package, 24m (avg download speed 72Mbps): £31.99pm, £31.99 upfront for 24m, (total = £799.75). Total saving over 24m = £223.75. Comparison excludes new line installation costs & reward cards. Correct as of: 22nd Oct 2024 & based on publicly available info. Verify at: vodafone.co.uk/broadband.

*** Calculation of £23 saving = £47 (OnePoll poll found Brits paying on average £47.10 for broadband) minus £24 (Vodafone Full Fibre 74, 24-month min. term (avg download speed 73Mbps) = £24pm) = £23

**** Speed of 2.2Gbps:  will not be achievable on one singular device today. This is due to the latest top-end devices achieving speeds in the range of 1.3Gbps to 1.8Gbps. Our fastest speeds will improve the general experience across multiple devices. Subject to location and availability. Check the availability of our fastest speeds here: https://www.vodafone.co.uk/broadband/availability-checker

During a customer’s minimum contract period, Vodafone’s monthly price increases each 1 April by £3. Other broadband providers may apply an annual price increase each year. See availability terms and verification.