Press Release | 04 Sep 2024

Customers can save up to £736 with instant, guaranteed value for their phone when they trade in with Vodafone, The Nation’s Network

Guaranteed great value from Vodafone, customers can save up to £736* on the iPhone 15 series, up to £500* on the Samsung Galaxy S23 series, and £420* on the Google Pixel 8 series.

With the new Apple announcement just around the corner, only Vodafone’s Trade-in Tool** in the My Vodafone app provides new and existing customers with guaranteed value for their phone before it is returned.

They can then use this value to get an instant monthly saving on a new Airtime Plan, or towards paying off an existing Phone Plan, making upgrading more affordable.

Customers can also get a guaranteed quote in less than five minutes by using Vodafone’s Trade-in Tool.

Be greener and save cash: Donate or trade-in your old smartphone

Don’t throw away your old smartphone and not just because it’s Global Recycling Day – it could save you money or help a person in need.

As well as a great way to make a new phone more affordable, customers trading in can give their phone a second life. In fact, Vodafone refurbish or resell 97% of phones received, while the rest are recycled.

But Vodafone’s market-leading Trade-in Tool is just one of the many reasons why Vodafone is the smarter place to buy a new phone.

Five great reasons to order a new phone today from Vodafone:

  • The UK’s only  Lifetime Service Promise – every phone comes with Battery Refresh and Lifetime Warranty at no extra cost, helping phones last longer with Vodafone.
  • 0% APR Phone Plans – with up to 36 months 0% APR and your choice of flexible upfront costs, Vodafone is the smarter place to buy a new phone.
  • Save with Vodafone’s Trade-in Guarantee – new and existing customers can get an instant, guaranteed saving when using the Trade-in Tool in the My Vodafone app.
  • The Nation’s Network – Vodafone’s reliable, award-winning network*** has been connecting people since 1984.
  • Award-winning loyalty and perks – customers can get weekly discounts and giveaways with VeryMe Rewards, and can even gift selected rewards to a friend.

Vodafone extends its Refurb offering with all-new Good Grade range

New Good Grade range will help price-conscious customers get the phone they want for less.

That’s not all, as customers who purchased an iPhone 15 series phone with Vodafone’s Buy-Back Price Guarantee before 15 December last year can save up to £786****, which includes a £50 Buy-Back bonus when they trade in their phone and buy a new one – giving them a huge saving on a new handset.

Customers can redeem their Buy-Back Price Guarantee between 1 September 2024 and 31 October 2024. After this, they will get a Buy-Back bonus of £50 on top of the trade-in value of their phone at the time.

So, whenever customers want to upgrade, they can be sure to get great value from Vodafone. Find more information here.

Stay up to date with the latest news from Vodafone by following us on LinkedIn and Twitter/X, as well as signing up for News Centre website notifications.

-Ends-

Notes to Editors:

*Pricing subject to change.

Up to £736 saving on the iPhone 15 Pro Max 1TB.

Up to £500 saving on the Samsung Galaxy S23 series.

Up to £420 saving on the Google Pixel 8 series.

**Trade-in Tool: Using our daily price check mechanism (Mon – Fri), we’ll offer the best price vs. any other mobile network’s trade-in price (excl. promotions), when you trade in an eligible device using our Trade-In Tool. Returned device must be in good working condition. Terms, checks & eligibility

***Reliable, award-winning network: The UK relies on Vodafone as a network provider as it: i) powers critical national infrastructure and 77% of emergency services, ii) has coverage in 99% of UK homes, iii) covers 96% of the UK and iv) has won numerous awards. See full details and awards on our Network page: https://www.vodafone.co.uk/network

****Value varies by model, up to £786 (1TB iPhone 15 Pro Max) and the guarantee requires the customer’s phone to be in good working condition.

Device and Price Breakdown: If you trade in and upgrade between 1 September 2024 and 31 October 2024, we’ll buy back your iPhone for a guaranteed price – this price includes a £50 bonus:

iPhone 15

  • 128GB – £386
  • 256GB – £428
  • 512GB – £512

iPhone 15 Plus

  • 128GB – £410
  • 256GB – £450
  • 512GB – £530

iPhone 15 Pro

  • 128GB – £460
  • 256GB – £501
  • 512GB – £583
  • 1TB – £665

iPhone 15 Pro Max

  • 256B – £602
  • 512GB – £694
  • 1TB – £786

If you trade in and upgrade before 1 September 2024 or after 31 October 2024, you’ll receive the trade-in value of your phone at the time plus a £50 bonus. Values decrease over time so trade in earlier for a better price.

Buy-Back Price Guarantee. Save up to £786: Maximum saving based on trading in an iPhone 14 Pro Max 1TB in good working condition. For terms, eligibility & list of eligible devices see vodafone.co.uk/mobile/vodafone-trade-in.

Buy-Back Price Guarantee: Customers who bought an eligible phone from Vodafone and trade that phone in via our Trade-in Tool (in a good working condition), whilst upgrading to a new phone and Airtime Plan within the required timeframe, will be entitled to receive a guaranteed buy-back price. Buy-back price varies depending on model variant. Terms apply: vodafone.co.uk/terms-and-conditions/

iPhone 15 – trade in between 1 Sept and 31 Oct 2024 

The UK’s Best Phone Buy-Back Price Guarantee: UK’s best because we i) guarantee future buy back price, ii) offer flexible payment options, iii) don’t charge extra, iv) offer flexibility to trade in and upgrade from month 3 & v) boost the trade-in value by £50 vs major competitors. Details & verification: vodafone.co.uk/mobile/buy-back-guarantee

The Nation’s Network: Vodafone – nation’s most valuable brand, verified by Kantar BrandZ Most Valuable UK Brands Report 2023, and supporting the nation since 1984 through to 2024’s major summer events. See full verification of the substantiation: vodafone.co.uk/network

What is Lifetime Service Promise? For customers who want to hold onto their device for longer, Vodafone EVO now comes with the UK’s only Lifetime Service Promise so customers are always covered. The new market-leading offering means every new and refurbished phone comes with Battery Refresh and Lifetime Warranty so phones last longer with Vodafone, at no extra cost. Lifetime Warranty covers device repairs against manufacturer faults for as long as customers have a Pay Monthly Airtime Plan. What’s more, customers will also benefit from free battery checks and replacements for up to three years with Battery Refresh, helping to keep phones running at their best for longer.

UK’s only Lifetime Service Promise: Vodafone is the only network that offers both i) Lifetime Warranty which covers your phone for manufacturer defects provided you have an active Pay Monthly Airtime Plan, and ii) Battery Refresh which offers phone battery health checks & required replacements for up to 3 years. Terms & conditions apply.

Lifetime Warranty is an extended warranty covering manufacturer’s defects (on phones purchased via Vodafone directly), provided you have an active Pay Monthly Airtime Plan. Excludes damaged and tampered phones.Terms and conditions apply.

Battery Refresh replaces your phone’s battery if it fails one of the Battery Refresh Tool tests. Available for up to three years depending on your plan. On phones purchased via Vodafone directly. Excludes damaged and tampered phones. Terms and conditions apply.

VeryMe Rewards: Terms & eligibility applies, see vodafone.co.uk/rewards or relevant reward terms in My Vodafone app for details.

Finance subject to status and credit checks. 18 +. Direct debit required.

Vodafone Limited is authorised and regulated by the Financial Conduct Authority for consumer credit lending and insurance distribution activity (Financial Services Register No. 712210). Registered in England and Wales. Company No 01471587. Registered Office: Vodafone House, The Connection, Newbury, Berkshire, RG14 2FN.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit: www.vodafone.co.uk.

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Email: ukmediarelations@vodafone.com

Twitter: @VodafoneUKNews

Website: https://vodafone.co.uk/newscentre/

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587