40% of UK small businesses admitted that they currently lack the knowledge to get the most from their digital tools.
- Vodafone Business launches ‘Your Business Can’, a new brand campaign aimed at helping small and medium-sized businesses easily source the vital digital tools they need to help boost productivity and security.
- Research conducted by Vodafone Business found that nearly half (46%) of UK SMEs felt that they could increase profits and efficiency by making better use of digital tools, while 40% admitted that they currently lack the knowledge to get the most from their digital tools.
- The campaign also aims to boost awareness of the vast scale of business solutions that Vodafone offers beyond mobile.
Vodafone Business has launched ‘Your Business Can’, a new brand campaign aimed at helping small and medium-sized businesses (with 0-250 employees) easily source the vital digital tools they need to help power up productivity and enhance cybersecurity.
Research conducted by Vodafone Business found that nearly half (46%) of UK SMEs felt that they could increase profits and efficiency by making better use of digital tools, while 40% admitted that they currently lack the knowledge to get the most from them.
Fear, uncertainty and doubt: why some people don't have digital skills
No matter why people don’t have digital skills, the Good Things Foundation - one of Vodafone's everyone.connected charity partners - helps people learn the basics, so they can make the most of the online world.
As a result, Vodafone Business has curated a comprehensive suite of collaboration and cybersecurity tools for businesses who value flexible working, convenience, control, and protection – all of which are available from Vodafone and supported by its reliable and secure network.
With Vodafone Business you can help employees collaborate more efficiently with Microsoft Office 365 and Vodafone Business & RingCentral Unified Communications, enjoy unbreakable broadband connectivity with Business Broadband and Dedicated Internet Access and keep your business and mobile secure from cybersecurity threats with Lookout for Business and Trend Micro.
Vodafone has invested significantly into the new brand campaign, which will be further promoted through linear TV and digital advertising. It aims to boost awareness among small businesses of the vast scale of small business solutions that Vodafone offers beyond mobile.
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Jo Wedlock, Vodafone Business Brand Marketing and Communications Director, said: “Vodafone is a recognised leader in mobile solutions; however, many smaller businesses are not aware of the sheer scale of business solutions that we offer.
“This campaign is a testament to our continued commitment to ensuring small businesses have knowledge of, and access to, the best solutions to help them unlock untapped profitability, efficiency, and productivity in today’s increasingly competitive landscape – all of which are available to purchase directly with Vodafone.”
Find out more about the ‘Your Business Can’ campaign and explore the range of collaboration and security solutions that are available from Vodafone Business.
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Notes to Editors
Vodafone Business and RingCentral Unified Communications is for businesses with 10+ employees.
