Proud to be the Official Connectivity Partner of Wimbledon

We're proud to launch our 2024 campaign, The Nation's Network, which epitomises Britain in the summertime and highlights the events that we sponsor and connect customers to including Wimbledon. We're committed to inspiring the next generation of players and is proud to partner with the AELTC and the LTA on the mass participation grassroots tennis competition Play Your Way to Wimbledon, powered by Vodafone.

Wimbledon on The Nation’s Network

Roman Kemp has teamed up with us to connect you to the people and things you love this summer on The Nation’s Network.

Watch him challenge Wimbledon’s 2024 British tennis players against their nearest and dearest in our Vodafone a Friend series. Watch the full episodes for Emma Raducanu, Jack Draper and Alfie Hewett on Instagram, @vodafoneuk

How we helped visually impaired fans at Wimbledon 2023

We used our 5G technology to help visually impaired tennis fans watch the live action on Centre Court and Number 1 Court.

Using live footage from local TV cameras, the 5G-powered headsets developed by GiveVision enhanced the footage to suit the wearer's specific sight profile, which helped them enjoy the championship.

Learn more about GiveVision headsets

Our ambassadors

Meet our tennis ambassadors and explore their key achievements, career stats and fun facts.

Emma Raducanu

Introducing our tennis ambassador and US Open 2021 Champion - Emma Raducanu. Find out more about her key achievements and passion for grassroots tennis.

Meet Emma

Jack Draper

Introducing our ambassador, Britain's latest rising star in the world of tennis - Jack Draper. Find out about his key achievements and involvement with Play Your Way.

Meet Jack

Gordon Reid

Introducing Gordon, our multi-award winning tennis ambassador. Explore his key achievements and thoughts on the International Day of Persons with Disabilities.

Meet Gordon

Alfie Hewett

Introducing Alfie, our tennis ambassador and 26 time major champion. Having played since he was 8, Hewett has a passion for disability tennis awareness in the UK.

Meet Alfie

Play Your Way to Wimbledon, powered by Vodafone

Play Your Way to Wimbledon, powered by Vodafone, and its inclusive categories will be back in 2025.

Play Your Way to Wimbledon (PYWTW) is the UK’s largest mass participation tennis competition. The 2023 competition saw the introduction of wheelchair, visually impaired, and learning disability categories. In the future we could see new categories like para-standing and deaf tennis.

Entries for Play Your Way to Wimbledon, powered by Vodafone, will open in February 2025, with thousands of UK players from clubs, parks, and schools set to take part.

Play Your Way to Wimbledon

Tennis tips from Laura Robson

Fancy serving up some match-winning hits? Watch Laura Robson react and review tennis shots sent in by fans.

The Warm Up

Watch as our next generation of tennis superstars get a one-of-a-kind training session courtesy of Vodafone ambassador, Laura Robson.