Annual price adjustment
On 1 April each year we adjust the amount customers pay for services. This is so we can continue to invest in our networks and products.
How does this affect you?
From 1 April 2024, we’ll be increasing the charges for our Business and Consumer mobile plans, including SIM only and Mobile Broadband, in line with the Retail Price Index rate (“RPI Rate”). The applicable RPI Rate is 5.2% and was published on 17 January 2024. Mobile connections on your account will be impacted by these price increases.
From 1 April 2024, we’ll be increasing the charges for our Business and Consumer mobile plans, including SIM only and Mobile Broadband, in line with the Retail Price Index rate (“RPI Rate”). The applicable RPI Rates will be those published in March 2024 for Consumer. Mobile connections on your account will be impacted by these price increases.
From 1 April 2024, we’ll be increasing the charges for our Business and Consumer mobile plans, including SIM only and Mobile Broadband, in line with the Consumer Price Index rate (“CPI Rate”) plus an additional 3.9%. The applicable CPI Rate is 4% and was published on 17 January 2024 – meaning your monthly cost will increase by 7.9%. Mobile connections on your account will be impacted by these price increases.
If you joined, upgraded or renewed a Vodafone contract from 2 July 2024, SOHO customers will see an increase in their monthly bills from 1 April each year, as per their pre-contract summary.
This applies to these products:
Vodafone EVO
Vodafone SIM only
Vodafone Business Red SIM only
Vodafone Business Red
Vodafone Red 24 Month Mobile Broadband
Vodafone Red 36 Month Mobile Broadband
Vodafone Home Broadband
Vodafone Business Broadband
GigaCube
If your product is not listed, your price will increase by the Consumer Price Index rate of inflation published in Jan that year + 3.9%.
From 1 April 2024, the price of your Home Broadband will increase by 7.9%. This reflects the UK Consumer Price Index (CPI) at 4% as published on 17 January 2024, plus an additional 3.9%.
From 1 April 2024, the price of your Business Broadband will increase in line with either the (a) Consumer Price Index rate (“CPI Rate”) plus an additional 3.9% ; or (b) Retail Price Index rate (“RPI Rate”) .
If your Business Broadband plan was purchased prior to 1 December 2017 or on or after 5 March 2021, it will be subject to a 7.9% price increase, in line with the 4% CPI Rate published on 17 January 2024 plus an additional 3.9%.
If your Business Broadband plan was purchased between 1 December 2017 and 4 March 2021, it will be subject to 5.2% price increase, in line with the RPI Rate published on 17 January 2024.
Any IOT or connectivity contract taken on or after 9 December 2020 will increase by the Consumer Price Index Rate ("CPI Rate") of 4% as published in January 2024, plus an additional 3.9% effective from 1 April 2024 - meaning your monthly cost will increase by 7.9%.
Any IOT or connectivity contract taken on or prior to 8 December 2020 will increase by the Retail Price Index Rate ("RPI Rate") effective from 1 April 2024. The increase is based on the RPI figure of 5.2% as published in January 2024 by the Office for National Statistics.
FAQs
Your first bill after 1 April 2024 will reflect the price increase.
Like many businesses, we’re continuing to experience a significant rise in our operating costs. Our commitment to helping your business thrive through new technology and connectivity remains unwavering. We’ll continue investing in improving our products and services to support your business efficiency and productivity, now and in the future.
If you’re a SOHO customer, the price rise will be applied to your Airtime Plan costs, Connectivity, out of bundle charges and some of your add-ons and extras (see the full list of impacted SOHO add ons).
If you’re a SME or Large Business customer, the price rise will be applied to the Airtime Plan costs, IOT, Connectivity, add ons and extras (see the full list of impacted SME and Large Business add ons).
From 1 April 2024, your price plans will be subject to the new pricing.
For contracts with CPI +3.9% price adjustment:
The actual adjustment is dictated by the CPI rate published by the Office for National Statistics in January (consumer contracts and business plans) each year, plus an additional 3.9%.
As an example, if the rate is 4.0%, prices would be affected as follows (with 3.9% added to the 4.0%, totalling 7.9%):
A customer paying £22 a month would see their plan increase by £1.73 a month from April
A customer paying £40 a month would see their plan increase by £3.16 a month from April
For contracts with RPI price adjustment:
The actual adjustment is dictated by the RPI rate published by the Office for National Statistics in March (consumer contracts) and January (business plans) each year.
As an example, if the rate is 5.2%, prices would be affected as follows:
A customer paying £22 a month would see their plan increase by £1.14 a month from April
A customer paying £40 a month would see their plan increase by £2.08 a month from April
We’re not changing existing customers’ terms and conditions.
Our annual price rise takes place every April. Impacted customers will be notified ahead of the price rise taking effect.
The Fixed Price Promise hasn’t been applicable for new or upgrading customers since 5 May 2016, but we’ll continue to honour it for customers who purchased a Pay monthly plan before that date until the end of their contract.
If you have a Vodafone Account Manager, please contact them directly with any queries.
For information on CPI and RPI, please use the link to the Office of National Statistics (ONS) website