Our Privacy Portal
The home of our privacy and cookie policy
Your privacy is important to us – just as knowing how we use your information is important to you. Our Privacy Portal gives you full visibility of how we collect, use, share and protect your personal information when you use our products, services and our website.
We've broken this information down into chunks so you can find the details you need as quickly and easily as possible.
Privacy policy
Our privacy and cookies policy gets updated from time to time. Whenever we make a change, we’ll post this on our website and let you know if there’s a material change.
We’ve revised our privacy and cookies policy, refreshing it to tie in with the launch of our new Privacy Portal.
Last updated November 2024.
How to use this privacy and cookies policy
In this policy, we explain how we collect, use, share and protect your personal information when you use our products, services and website. You can find the privacy supplements for all our products and services, at Privacy & Our Products & Services.
Who we are
We are Vodafone Limited. In some circumstances, Vodafone Group Services Limited (VGSL) controls the processing of your personal information jointly with Vodafone Group. The registered office of VGSL is Vodafone House, The Connection Newbury, Berkshire RG14 2FN. We’re registered in England under company number 03802001. Unless otherwise specified in a separate privacy statement, the way your personal information is processed will remain compatible with the wording of this privacy policy. In this privacy policy:
“we/us” means Vodafone Limited.
“third party” means someone who isn’t you or us.
“Vodafone Group” means Vodafone Group Plc and any company or other organisation in which Vodafone Group Plc owns more than 15% of the share capital.
Our registered office is Vodafone House, The Connection Newbury, Berkshire RG14 2FN. We’re registered in England under company number 1471587 and registered with the Information Commissioner’s Office (ICO), registration number Z1933885.
How to contact us
Your opinion matters to us – if you have any questions about our privacy policy or your privacy settings, please submit your query and a member of our dedicated team will respond to you. If you’d like to mail us by post directly, send it marked “Privacy Team” to Vodafone House, The Connection, Newbury, Berkshire, RG14 2FN. You can contact our Data Protection Officer at data.protection@vodafone.com
Our principles
Vodafone is committed to respecting your privacy. We take privacy, security and complying with data protection and privacy laws seriously. Here are Vodafone’s core Privacy Commitments. We aim to put these commitments at the heart of everything we do.
Directly from you
The information we collect about you and how we collect it can vary depending on the products and services that you use and subscribe to, how you’ve used the products and services, and how you’ve interacted with Vodafone even if you aren’t a customer, or what we’ve obtained from a third party with permission to share it with us.
We’ll collect your personal information when you, for example:
Buy or use any of our products and services
Use our network or other Vodafone products and services
Register for a specific product or service
Subscribe to newsletters, alerts or other services from us
Contact us through various channels, or ask for information about a product or service
Take part in a competition, prize draw, event or survey
Visit or browse our website or other Vodafone Group websites
Have given permission to other companies to share information about you
Where your information is publicly available
Are the customer of a business that we acquire
If you’re a non-Vodafone customer and contact a Vodafone customer or a Vodafone customer care team.
From third parties
Information collected not directly from you.
We also collect information from certain organisations, where appropriate and to the extent we have legal grounds to do so. These include fraud-prevention agencies, business directories, credit check reference/vetting agencies, billing calculating agencies, connected network providers, and from other data providers. This includes demographic data, interest-based data, and internet browsing behaviour.
We may also collect information about you on CCTV when you visit our premises or on other security cameras as part of our security and crime prevention measures.
We use cookies (small text files stored in your browser) and other techniques such as web beacons (small, clear picture files used to follow your movements on our website). For more details on this and how to opt out of these, please see the 'Cookies' section of this policy.
If you provide feedback on a Vodafone application, such as the My Vodafone app or our Home Broadband app, we may receive this feedback. This information is provided to us under the terms of the privacy policy of that application.
The types of information we may have, where applicable:
Contact details
Such as your name, address, phone and/or mobile number and email address.Financial details
Such as your credit or debit card information, information about your bank account and other banking information – for example, you’ll have to give us this information when you open an account with us. We’ll collect the data necessary to process a payment whenever you make a purchase.Your traffic data
Every time you use your mobile phone, a record is kept. This includes the number you called or sent an SMS or MMS to, the length, date and time of that call, SMS or MMS, the amount of data you are using and your approximate location at the time that the communication takes place (based on the location of the nearest cell that you sent that call or message from). The same is also recorded every time you receive an incoming call or message. This is data we see as part of providing you with connectivity; we don’t, however, keep a record of the content of your calls or messages.Information about your device or connectivity
Such as IP address, IMEI and MSISDN.Your location data
This can be precise where it uses Global Positioning System (GPS) data or by identifying nearby mobile phone masts and Wi-Fi hotspots and you enable location-based services or features. Or less precise where, for example, a location is derived from your IP address or data, such as a post code or name of a town or city.Your contact with us
Such as a note or recording of a call you make to one of our contact centres, a live chat, an email or letter sent, or other records of any contact with us.Your account information
Such as your date of birth, gender, dates of payment owed or received, subscriptions you use, account numbers or other information related to your account or included in the My Vodafone appCredential information
We’ll collect passwords, hints and similar security information used for authentication and access to accounts and services.Your preferences
For products, services and lifestyle activities (for example via VeryMe Rewards), when you tell us what they are, or we assume what they are, based on how you use the products and services.Cookies
See the Cookie Policy for details on what we collect using cookies, web beacons and other technologies, including advertising data.Your browsing history
If you’ve given your permission, Vodafone collects the categories of website you’ve browsed on your mobile, device or PC, for example Sports, Music or News. However, we don’t have a history of the sites you browse, as this is limited for a short period of time to enable the connection to be made. We use these interests to send you personalised marketing or show you personalised advertising. You can opt out of advertising through Cookies or, in the case of marketing, your Privacy Settings. See Opting out of marketing in the Your rights section of this policy.Special Category data
In some cases (where permitted by law), special categories of personal data or personal data relating to criminal convictions and offences. Special categories of personal data include information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, data concerning health or data concerning a person's sex life or sexual orientation. For example, we may collect your health data when assessing your situation to facilitate debt recovery activities, provide additional support or when providing our communications in accessible formats.Certain organisations
We also collect information from certain organisations, where appropriate and to the extent we have legal grounds to do so. These include fraud-prevention agencies, business directories, credit check reference/vetting agencies, billing calculating agencies and connected network providers.CCTV
We may also collect information about you on CCTV when you visit our premises or on other security cameras as part of our security and crime prevention measures.
We’ll also get information about how you use our products and services, such as:
Information about how you use our products and services
Such as the level of service that you receive – for example, network or service faults and other events that may affect our network services or other services.Details of your use of the specific services or products
For example, every time you use your mobile phone, a record is kept. This includes the number you called or sent a text or picture message to, the length, date and time of that call, text or picture message and your approximate location at the time that the communication takes place (based on the location of the nearest cell that you sent that call or message from). The same is also recorded every time you receive an incoming call or message.
To find the privacy supplements for all our products and services, please go to the Privacy and our products and services section of this Privacy Portal.
We will use your personal information for a number of purposes ranging from enabling us to provide you with the products or services you’ve requested to ensuring we’re keeping these secure from fraud.
We may use Artificial Intelligence (AI) to help us provide you with a requested product or service. If we use AI, we’ll do so responsibly, and where necessary, we’ll disclose that the content is generated by AI.
Whenever we use your personal information, we do so based on a specific lawful bases under data protection law listed below:
The performance of your contract or to enter into the contract and to take action on your requests.
For example, so you can make calls and texts, and browse the internet on your phone, we process things like the numbers you dial, how much data you’re using and when you’re doing it, so we can provide connectivity. This also enables us to generate your bill, based on your usage. We also need to conduct credit checks when you apply for a product or service, to verify your suitability for entry into such contracts.Legitimate interests of Vodafone
For example, fraud prevention, maintaining the security of our network and services, direct marketing, debt management and the improvement of our services. Whenever we rely on this lawful basis to process your data, we assess our business interests to make sure they do not override your rights. Additionally, in some cases you have the right to object to this processing. For more information, visit the Your rights section of this policy.Compliance with a mandatory legal obligation
Including, for example, accounting and tax requirements and regulations in relation to electronic communications and financial services, which are subject to strict internal policies (such as retention periods), procedures, and your right to restrict usage of your data, which control the scope of legal assistance to be provided.Substantial public interest
For example, to assist with detecting and preventing fraud, tax evasion and financial crime, or to safeguard the economic well-being of certain individuals.Consent you provide
Consent you provide where Vodafone doesn’t rely on another legal basis. Consent may be withdrawn at any time. When you give your consent, you will be given details on how to change your mind or visit the Your rights section of this policy for more information.
Please see below for further information. Below you can find an overview of the categories of personal information we process about you, the purposes for which we process that personal information and the lawful basis upon which we rely to conduct that processing.
Third parties that we work with
Where you’ve purchased Vodafone products and services using a third party or partner organisation, we often need to exchange information with them as part of managing that relationship and your account – for example, to be able to identify your order and be able to pay them.
If we have a contract with a service provider or contractor to provide us with services or provide a service on our behalf, and they may have access to your personal information, we don’t authorise them to use or disclose your personal information, except in connection with providing their services.
We collect and combine information in order to monitor your use of products and services, and that of our other customers, as well as to help us to improve the quality of our products and services. We provide this information to third parties (for example, to content providers and advertisers), but any such third-party reporting shall not include information which may identify an individual customer.
Mergers and acquisitions
If we reorganised or merged with or divested part of our business to another organisation, we may need to provide your information to that other organisation or their advisers or receive personal information from that other organisation.
Third-party devices that you connect your SIM with
You may connect your SIM with a number of third-party devices, either manually with a SIM card or electronically through our OneNumber product. These may include mobile phone devices or connected devices such as smart speakers or smart watches. When you connect your SIM with these devices those third parties may record your SIM details or your interaction with the network and provide that information to Vodafone for purposes of validating your eligibility for the OneNumber product offering. Those third-party device manufacturers will process your personal data in accordance with their privacy policies and we recommend that you read their privacy policies before choosing to connect your SIM to their devices.
Third-party products that you buy through your Vodafone account
Where you buy a third-party product or service through your Vodafone account (such as Charge to Bill for mobile), the contract for it is with the party selling that product or service. Vodafone is only charging the amount directly to your bill as part of its arrangements with the seller (or with a third party authorised by the seller). As part of this, you’re agreeing that Vodafone may pass certain personal information to such parties to complete your purchase.
The seller’s terms and conditions and privacy and cookies policies will apply to how it uses your personal information – please read them carefully.
We’ll use your personal information for the following purposes:
To provide you with your service
It’s necessary for us to process your personal information to enable us to provide you with your service. By ‘service’, we mean any services or products that you buy or use such as broadband, mobiles, use of our apps or smart tech products.
How is your information used? | What data is used? | Lawful basis |
---|---|---|
To process your order and provide you with your products and services
|
| Performance of your contract |
Billing and Customer Care
|
| Performance of your contract |
Service messages
|
| Performance of your contract |
To improve our service
We collect information, such as your use of our products and services on an aggregated or anonymous basis in order to help us manage and improve the services we offer to everyone.
How is your information used? | What data is used? | Lawful basis |
---|---|---|
Improving and innovating our products and services, including roaming services
| Anonymised/aggregated:
| Legitimate interest |
Improving and innovating our products and services through third parties
| Anonymised/aggregated:
| Legitimate interest |
Manage our networks and understand network usage
|
| Legitimate interest |
Marketing and tailoring our service to you
We process your personal information for marketing and advertising purposes, such as to let you know about new products or services and send you special offers, as well as to help us tailor our service to you.
You can control your marketing permissions and the data we use to tailor these communications at any time by visiting your Privacy Settings.
How is your information used? | What data is used? | Lawful basis |
---|---|---|
Marketing
|
| Consent |
Online personalised advertising
|
| Consent |
Personalisation
|
| Consent |
Research and analytics We use a variety of analytics methods including what’s commonly referred to as “Big data analytics”. Big data analytics are mathematically driven analysis techniques on large and varied data sets (that is why it is “big” data). At Vodafone, we take governance of big data analytics seriously. Our data scientists are required to sign up to a Code of Ethics. We have a strict use case process that requires that privacy and data protection law checks are carried out before any use case commences. We also have strict rules ensuring that personal information is anonymised or de-identified at the appropriate stage in the process. For example, we use our analytics to:
| Account information | Legitimate interest |
Profiling, Fraud Management and Security
Profiling consists of the use of personal data in an automated form in order to evaluate certain personal aspects relating to an individual. We’ll process your personal information in this way for credit, fraud and security purposes.
How is your information used? | What data is used? | Lawful basis |
---|---|---|
Credit checks and ID
|
| Performance of your contract |
Fraud Prevention, Security and Debt Collection
Fraud management and law enforcement
|
| Legitimate interest |
Network Security
|
| Legitimate interest |
Physical Security
|
| Legitimate interest |
Where applicable, we share information about you with:
Companies in the Vodafone Group;
Partners, suppliers or agents involved in delivering the products and services you’ve ordered or used;
Companies who are engaged to perform services for, or on behalf of, Vodafone Limited, or Vodafone Group;
Credit reference, fraud-prevention or business-scoring agencies, or other credit scoring agencies;
Debt collection agencies or other debt-recovery organisations;
Law enforcement agencies, government bodies, regulatory organisations, courts or other public authorities if we have to, or are authorised to by law;
A third party or body where such disclosure is required to satisfy any applicable law, or other legal or regulatory requirement;
Emergency services (if you make an emergency call), including your approximate location;
Third parties for joint promotions with that third party (including third party who provide offers on VeryMe Rewards); They’ll be responsible for their own compliance with applicable privacy laws;
Partner organisations we’ve carefully chosen so they can contact you about their products and services (which may or may not include Vodafone products and services); We’ll ask for your consent before sharing this information;
Other third parties when you’re signing up to their service and it’s used by them for authentication and fraud-prevention purposes;
Third parties that we advertise with in order to serve you advertisements online (e.g. Facebook, Google, Twitter, Amazon). You can opt-out of this by managing your account permissions; To do this see the Your Rights section below;
Third parties that we use to serve you marketing, for example, MailChimp.
You may connect third party devices to your SIM, either manually via a SIM card or electronically through our OneNumber product. These include mobile phone devices or connected devices such as smart speakers or smart watches.
When you connect your SIM to these devices those third parties may record your SIM details or your interaction with the network. The third party device manufacturers will process your personal data in accordance with their privacy policies and we recommend that you read these before choosing to connect.
We may need to transfer your information to other Vodafone Group companies (for instance, our Vodafone Intelligence Solutions centres located in Egypt, Hungary, Albania and India, who provide customer support) or service providers in countries outside the European Economic Area (EEA). The EEA consists of countries in the European Union, Switzerland, Iceland, Liechtenstein and Norway: they’re considered to have equivalent laws when it comes to data protection and privacy. This kind of data transfer may happen if our servers (i.e. where we store data) or our suppliers and service providers are based outside the UK, or if you use our services and products while visiting countries outside this area.
If Vodafone sends your information to a country that is not in the EEA, we’ll make sure that your information is properly protected. We’ll always conduct a transfer impact assessment and ensure that there’s a proper legal agreement that covers the data transfer. In addition, if the country isn’t considered to have laws that are equivalent to UK data protection standards or deemed adequate by the European Commission (see a list of adequacy decisions), then we’ll implement additional technical security and organisational safeguards such as asking the third party to enter into a legal agreement containing Standard Contractual Clauses approved by the European Commission that reflects those standards.
We’ll store your information for as long as we must by law. If there’s no legal requirement, we’ll only store it for as long as we need to. We’ll keep some personal information for a reasonable period after your contract with us has finished in case you decide to use our services again.
We, or one of our partners, may contact you about Vodafone services, or services provided by Vodafone Group companies and those of other companies which we think may interest you depending on your marketing preferences during this time, if you haven’t opted out of receiving marketing communications from us.
For information on how long we hold your personal data for, see our retention schedule [PDF: 244KB]
We have specialised security teams who constantly review and improve our measures to protect your personal information from unauthorised access, accidental loss, disclosure or destruction.
Communications over the internet (such as emails) aren’t secure unless they’ve been encrypted. Your communications may go through a number of countries before being delivered, as this is the nature of the internet.
We can’t accept responsibility for any unauthorised access or loss of personal information that’s beyond our control.
We’ll never ask for your secure personal or account information by an unsolicited means of communication. You’re responsible for keeping your personal and account information secure and not sharing it with others.
Our website may provide links to third-party websites. We can’t be responsible for the security and content of such third-party websites. So, make sure you read that company’s privacy and cookies policies before using or putting your personal information on their site.
The same applies to any third-party websites or content you connect to using our products and services.
You may choose to disclose your information in certain ways such as social plug-ins (including those offered by Google, Facebook, Twitter and Pinterest) or using third-party services that allow you to post reviews or other information publicly, and a third party could use that information.
Social plug-ins and social applications are operated by the social network themselves and are subject to their own terms of use and privacy and cookies policies. You should make sure you’re familiar with these.
We set out details on how you can exercise your rights. If you have a question and can’t find the answer, please contact our Customer Services team or use our privacy query form and a member of our dedicated team will respond to you.
Please note: the privacy query form isn’t for Subject Access Requests (SARs). To raise a Subject Access Request, please fill in the Subject Access Request form
Right to correct personal data
You have the right to correct information held about you if it’s not accurate. If the information we hold about you is inaccurate or needs to be updated, you can log in to My Vodafone to update it or you can contact our Customer Services team.
Right to access personal data
You have the right to make a request for a copy of the personal data that Vodafone holds about you. To make this request as an individual or an authorised third party, visit our Subject Access Request page, which gives details on how to do this. Alternatively, you can contact our Customer Services team. We’ll take reasonable steps to confirm your identity before issuing any copy of your personal information.
Right to data portability
You have the right to be able to take with you the personal data you provided to us in certain circumstances. For example, Vodafone ensures that you can take your data with you by allowing you to download your monthly bills, at the click of a button, in the format of your choice. In order to do this, log in to My Vodafone and go to your billing area.
Right to object to processing where we rely on our legitimate interests:
You have the right, in certain circumstances, to object to Vodafone processing your personal information. For more information or to exercise this right, please contact our Customer Services team. If this relates to an automated decision performed on you (this means with no human involvement), please let us know and we’ll review your request.
Right to restrict use of your data
If you feel data we hold on you is inaccurate, or you believe we shouldn’t be processing your data, please contact our Customer Services team to discuss your rights. In certain circumstances, you have the right to ask us to restrict processing.
Right to erasure
Vodafone strives to only process and retain your data for as long as we need to. In certain circumstances you have the right to request that we erase personal data of yours that we hold. If you feel that we’re retaining your data longer than we need, it’s worth first checking that your contract with Vodafone has been terminated, which you can do with Customer Services. If your contract with Vodafone has been terminated, we may still have lawful grounds to process your personal data. For more information on retention periods, see the section in this privacy policy called How long we keep your personal information for.
To opt out of marketing messages
If you no longer want to receive marketing messages from Vodafone, you can choose to opt out of all marketing communications or only selected methods (email, SMS MMS, phone or post) at any time. If you’ve previously opted in to receive personalised content based on how and where you use our network, you can also opt out at any time.
The easiest way to opt out is by using our marketing preferences page, found under your My Vodafone account settings. This page will also provide you with the ability to opt out or into receiving personalised marketing. There are also various other ways to opt out:
Contact our Customer Services team – see the contact us page
Click the link at the end of a marketing email, text or picture message to unsubscribe from that channel
Change your communication preferences by texting the relevant code from this table
Tell the adviser if you receive a marketing call
Disable push notification messages, including marketing messages, at any time in our apps by changing the notification settings on your device or by uninstalling the app
Contact our Customer Data team for guidance
If you’re opted out of marketing, you may still receive service-related messages.
Please note: You may still receive marketing messages for a short period after opting out while we update our records. In some cases, you may receive marketing from Vodafone even if you’re not a customer or have never had contact with us. This is a result of third-party marketing lists which Vodafone may acquire from time to time, stating that you have given permission to be contacted by other organisations. If you’ve registered with us to opt out of marketing from Vodafone, you shouldn’t receive such communications. If you still do, we ask that you let us know immediately by contacting our Customer Data team. This will only stop marketing from us and not stop the third parties from sharing your data unless you contact them directly.
To manage cookies and understand more about what they are
Want to disable a cookie, or understand more about what these are? Check the Cookies section of the Privacy Portal for full details on how to do this.
To opt out of Vodafone Analytics, or to understand what it means for you
While it can’t identify or contact you, it’s your choice whether you’re included. Please see the Vodafone Analytics page.
How to lodge a complaint
If you want to contact us about any of your rights or complain about how we use your information, please use our privacy query form and a member of our dedicated team will respond to you. Alternatively, you can contact our Customer Services team – we’ll do our best to help but if you’re still unhappy, you can contact the Information Commissioner’s Office (ICO). Their website ico.org.uk has details on how to contact the ICO
Privacy and our products and services
Cookie policy
Our cookies policy
This section is about what cookies are, how we use them and how you can manage them.
What are cookies?
Cookies are small files that are stored on your device when you visit a website. The cookies mean that the website will remember you and how you've used the site every time you come back.
If you want to know more about cookies, head to aboutcookies.org or allaboutcookies.org (please note: these links open a new window or browser tab).
How we use cookies
We use cookies to do a number of things. For example, remembering your preferences, recording what you've put in your shopping basket, or counting the number of people looking at a website. We also use them to keep track of what you've bought from us, what you've done on the site, and to make advertising more relevant to you.
Cookies have a unique alphanumeric identifier that sits on your browser. In many cases, we won’t be able to link the information we collect by using a cookie back to you. They can, however, enable us to link that information back to you and your personal information, for instance, when you log in, or choose to register for a service, white paper or newsletter. For example, we may use web analytics to determine which ISP your IP address uses for browsing which can then be used to personalise the communications you receive from us (if you are opted into receiving personalised communications). For further information on how we use your information please see our Privacy Policy.
We have categorised our cookies into the following categories:
Strictly necessary – these are used to help make our website work efficiently.
Performance – these are used to analyse the way our website works and how we can improve it.
Functionality – these help to enhance your experience by doing things like remembering products you've added to your basket.
Targeting/advertising – these are used to share some information with third parties who we advertise with, so we know how you've reached our website and to be able to reconcile at an aggregate level with our affiliate partners. We can also use cookies to identify the parts of the website that you are interested in. We then use this information to show you adverts and pages we think may also be of interest to you, to tailor how we communicate with you, or to tailor the contents of the communications we send to you. If you prefer, you can manage your cookies on our website. Tailoring of content means it includes information reflecting the interest you’ve shown in the content of our web pages, or offers or promotions that we think may interest you, and to improve how we respond to your needs.
Sometimes, other companies will add a cookie on our website to show you adverts and pages which may be of interest to you. Details on these, and how to opt out if you prefer, can be found in the ‘Third-party cookies’ section of this cookies policy.
In addition to the cookies we use on our websites, we also use cookies and similar technologies in some emails and push notifications we send to mobile devices from our apps. These help us to understand whether you have opened the email and how you have interacted with it. If you have enabled images, cookies may be set on your computer or mobile device. Cookies will also be set if you click on any link within the email.
We use a YouTube domain, youtube-nocookie.com, to embed certain videos on our website. This means that no cookies are deployed when loading a YouTube video from our website. However, when you play an embedded video, YouTube will place cookies that are required for the video to play.
We sometimes use persistent cookies as well as 'session-based' cookies. A 'persistent' cookie will remain for a period of time set for that cookie. A 'session-based' cookie is allocated only for the duration of your visit to our website and automatically expires when you close down your browser.
Cookies and you
To make a purchase online or sign up to services like My Vodafone or Vodafone Rewards on Pay as you go, you must have cookies enabled on your internet browser. Some of the more popular browsers are:
If you choose not to enable cookies, you’ll still be able to browse our website, but it will restrict some of the functionality of our website and what you can do.
First-party cookies
First-party cookies originate from the same domain as the website you’re currently visiting (in this case, vodafone.co.uk).
See our list of first-party cookies (shown later on in this cookies policy).
Third-party cookies
Third-party cookies originate from a domain that’s different to the website being visited. For example, when you visit our website, we may link to another company's website – like our Facebook or Twitter account, or a video from our YouTube page. We don't control how they use their cookies, so we suggest you check their website to see how they're using them or block the cookies via our “cookie settings” button.
Affiliates of the Vodafone Group with a different domain name may also place cookies on our website, to show you adverts or pages of other Vodafone Group companies that may be of interest to you. Details of these affiliates – and how to opt out – are included in our list of third parties (shown later on in this cookies policy) that may put cookies on our website.
You can control cookies in your browser, to enable or disable them. If you wish to restrict or block the cookies which are set by any website – including a Vodafone website – you can do this through the web browser settings for each web browser you use, on each device you use to access the internet. You can opt-out of each cookie category except strictly necessary cookies.
Information on controlling and deleting cookies, including on a wide variety of browsers, is also available at allaboutcookies.org
Under the heading 'Cookies and you', we’ve also provided a few links for some of the more popular browsers – but check your particular browser and device for correct and up-to-date information.
Some services – My Vodafone, for example – may not function or may have more limited functionality if your web browser does not accept cookies. However, you can allow cookies from specific websites by making them 'trusted websites' in your web browser.
The Internet Advertising Bureau website – Your Online Choices – allows you to install opt-out cookies across different advertising networks.
If you do not wish to accept cookies from one of our emails, you can choose not to download any images or click on any links. You can also set your browser to restrict cookies or to reject them entirely. These settings will apply to all cookies whether included on websites or in emails. Sometimes, depending on your email or browser settings, cookies in an email may be automatically accepted (for example, when you've added an email address to your address book or safe senders list). For more information, refer to your email browser or device instructions.
What it's called | What it's used for | Type |
---|---|---|
JSESSIONID | If you click back on your browser, our system knows what page you were looking at before. | 1 |
PHPSESSID | Identifies and tracks your movement when you use our website. Can store information you’ve inputted – like keeping you logged in between pages. | 1 |
SameSite | Reduces the risk of cross-site request forgery attacks. | 1 |
JSESSIONID | Helps to load and support the function of Vodafone web chat.
| 1 |
LiSESSIONID
| Let’s you log in to our website. | 1 |
eupubconsent | Used by the IAB Europe Transparency and Consent Framework to store your consent to data collection. This cookie holds an encrypted consent string that vendors participating in the framework can read and use to understand your consent. | 1 |
TSxxxxxxxxxx
| Checks that the web browser you’re using is secure. This helps to keep our services secure. | 1 |
CookiesSupported | Used by iCasework (a piece of software that records and manages data) to check if cookies are supported or allowed in your browser. | 1 |
BIGipServer~couk~assets_live~couk_assets_live_https_pool
| Makes sure user requests are sent to the correct server by managing sessions on load balanced servers. | 1 |
AWSALB
| Used for load balancing on Amazon web servers. | 1 |
AMCV_BB2A12535131457C0A490D45%40AdobeOrg
| Used by Adobe Marketing Cloud to provide the Visitor ID service. Uses JavaScript to store a unique visitor ID in an AMCV_###@AdobeOrg cookie on the domain of the website you’re visiting.
| 1 |
at_check
| Used for A/B testing and for critical content changes, like displaying critical content change messages or urgently changing page content. | 1 |
ASP.NET_SessionId | If you want to browse our website privately, this cookie will keep your use of our website anonymous. | 1 |
csrftoken | This cookie is associated with the Django web development platform for Python. It helps protect our website against a software attack on our web forms. | 1 |
eShop-auth-prod1_id_token
| A token that’s used to approve calls to backend services. | 1 |
REFERER
| Supports Vodafone’s contact channels. It’s needed so that you can see our frequently asked questions and contact support using our TOBi chatbot. | 1 |
incap_ses_*
| These cookies help us with keeping our site secure and reliable. | 1 |
OptanonAlertBoxClosed
| Used by OneTrust Consent manager to tell if a cookie banner should be displayed. It’s based on if you’ve provided consent and when the consent was given. | 1 |
utag_main
| Used by the Tealium tag management system to apply scripts and pixels to our website. | 1 |
CONSENTMGR | Remembers your cookie consent preferences. | 1 |
token | An access token cookie that’s used for authentication. | 1 |
XSRF-TOKEN | Helps with site security by preventing cross-site request forgery attacks. | 1 |
OAM_REQ_0
| Enables single sign-on when you log in from a company network. It’s associated with Oracle Access Manager. | 1 |
_vapi | Confirms the use and delivery of different APIs. | 1 |
__adal
| Collects information about how you use our website. We only use the information to improve how our website works and to understand what interests you. | 2 |
aa_lastvisit
| We use Adobe’s analytics and on-site personalisation services to measure the use and performance of our website. This may include information like how you reached one of our web pages, your IP address, and how you interact with our content.
| 2 |
aam_uuid | Adobe Audience Manager data management platform uses these cookies to assign a unique ID when you visit our website. | 2 |
ADRUM_xxxx | Tracks errors and provides us with insight to improve your experience of our website. | 2 |
smapi_install_id
| Cookie set by the SMAPI web performance monitoring tool.
| 2 |
lo-visits
| Analyses visitor behaviour to help us make improvements to our website.
| 2 |
_ga
| Identifies unique users by assigning a randomly generated number as a client identifier. Associated with Google Universal Analytics – a significant update to Google's more commonly used analytics service. | 2 |
recentlyViewedPosts
| References the most recently viewed post on Vodafone Forum.
| 2 |
___utmvxxxxxxxxxxxxxx
| Let’s us track your behaviour on our website and measure site performance. Allows us to customise what can be measured by creating custom visitor-level variables. | 3 |
_gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx | Measures your use of our website. | 3 |
_gat_UA-XXXXXX-X
| Used to throttle the request rate - limiting the collection of data on high traffic sites. | 3 |
da_intState
| Helps us understand how you use our website. This insight helps us improve our site. | 3 |
VF_REQ_URI | If you log in, this cookie will redirect you to the page you were on before. It does this by storing the value of the last uniform resource identifier, like a webpage. | 3 |
sc.ASP.NET_SESSIONID
| Used by Session Cam to record how you use our website. This helps us understand how you use our webpages.
| 3 |
kampyle_userid
| Medallia customer survey tool. Learn about Medallia’s privacy policy on the Medallia website | 3 |
ValueSurveyVisitorCount
| Stores how many times you’ve visited one of our surveys. This data is then used to decide when a survey should be shown on our website.
| 3 |
LithiumUserInfo
| Stops you from viewing secure pages and redirects to the login page.
| 3 |
ELOQUA
| Collects contact information from our web forms and transfers to Vodafone’s internal databases.
| 3 |
vf_returning_visitor | Identifies if you're a consumer, business, corporate or public sector customer by logging how many times you've clicked on each section of our website.
| 3 |
_schn
| Cookie associated with Snapchat. It tracks your sessions on our website, allowing us to collect data from multiple visits. This data can be used to create leads for marketing purposes.
| 4 |
_scid
| Cookie associated with Snapchat. Sets a unique ID for your visit, that allows third-party advertisers to target you with relevant adverts. This service is provided by third-party advert hubs, which allow real-time bidding for advertisers.
| 4 |
smc_spv
| Tracks user behaviour and presents targeted adverts.
| 4 |
_cs_nnnnnnnnnnnnn
| This is a ContentSquare cookie. Creates a session id when you visit our website.
| 4 |
lo-uid
| An advertising exchange platform where online publishers can sell targeted advertising space to media buyers using real-time bidding.
| 4 |
_uetsid
| Used by Bing to decide which adverts are relevant and should be shown when you’re browsing our website.
| 4 |
__atuvc
| Let’s you create and share links to content across social networks. May also use the data collected to provide advertisers and marketers with profile information for targeted, behavioural advertising. | 4 |
isBusinessMktg
| Identifies if you’ve been targeted with specific marketing campaigns.
| 4 |
ELQSTATUS | Recognises and tracks your visits to our webpages. | 4 |
_fbp | Used by Facebook to deliver advertising products, like real-time bidding from third-party advertisers. | 4 |
Company | What it's called | More Information | Type |
---|---|---|---|
Amazon Web Service | AWSELB
| Used for load balancing on Amazon web servers. | 1 |
ASP.NET | ASP.NET_SessionId | If you want to browse our website privately, this cookie will keep your use of our website anonymous. | 1 |
General Platform | JSESSIONID
| If you click back on your browser, our system knows what page you were looking at before. | 1 |
accdn.lpsnmedia.net | SameSite | Reduces the risk of cross-site request forgery attacks. | 1 |
Adobe Visitor API | demdex
| Part of the Adobe Visitor API Service. This cookie completes tasks like visitor identification, ID synchronisation, segmentation, modelling and reporting. | 1 |
CloudFoundry | __cf_bm | Supports Cloudflare Bot Management. As part of our bot management service, this cookie helps manage incoming traffic that matches criteria associated with bots. | 1 |
Microsoft Azure | ApplicationGatewayAffinityCORS
| Identifies when a request has come from a specific client, and then directs to a specific server. This means you’re directed to the right information when you use our website. | 1 |
PayPal | ts
| If you use PayPal on our website, these cookies are needed to make the transaction safe. | 1 |
NanoRep | REFERER
| Supports Vodafone’s contact channels. It’s needed so that you can see our frequently asked questions and contact support using our TOBi chatbot. | 1 |
Nuance | SERVERID
| Used to load and support the function of Vodafone web chat. | 1 |
Datadog | _dd_s | Cookie used to group all events generated from a unique user session across multiple pages. It contains the current session ID, whether the session is excluded due to sampling, and the expiration date of the session. The cookie is extended for an extra 15 minutes every time the user interacts with the website, up to the maximum user session duration (4 hours). | 2 |
Lolagrove | new_design | Identifies versions of our Pay as you go SIM page. | 2 |
SessionCam | sc.ASP.NET_SESSIONID
| Helps us understand how you use our webpages. | 2 |
_GRECAPTCHA | Uses data from Google’s products and services to keep a log of your interests. Advertising space is then sold to organisations based on your interests. If adverts appear on a webpage, it aligns them with the content on the page. | 3 | |
Nanorep | U | Used by our internal analytics tools, and to track engagement in Bold360 AI's reporting system. Learn about Bold360 AI on the Genesys website | 3 |
Nanorep | 530F4410 | Stores visits, last activity timestamp and engagement flags. If turned off, Bold360Ai's reporting doesn’t collect data. | 3 |
RoEye Lantern | vodafone_lantern
| Helps us understand how you use our website. | 3 |
Medallia | kampyle_userid
| A customer survey tool. Learn about Medallia’s privacy policy on the Medallia website | 3 |
AddThis | __atuvc
| Let’s you create and share links to content across social networks. AddThis also uses the data collected to share profile information with advertisers and marketers for targeted, behavioural advertising. | 4 |
AddThis | uvc | Used to check how often you use the AddThis tool. | 4 |
AddThis | loc | If you share a link using the AddThis tool, this cookie will store where you were located when you shared the link. | 4 |
Adform | C | Used to target you with adverts, checks how well the adverts work, and views your opt-out choices. Also checks if your browser accepts cookies. | 4 |
Amazon | ad-id
| Used by the Amazon Ad system to track your actions on different websites. This information is then used to target you with adverts. Learn about Amazon’s privacy and cookie policies on the Amazon website | 4 |
AppNexus | uuid2 | Used for online advertising and services. Learn about the AppNexus cookie policy on the Microsoft website | 4 |
Bing | MUID | Used by Microsoft to measure clicks. | 4 |
Content Square | _cs_nnnnnnnnnnnnn | Used by Contentsquare to store your technical data. | 4 |
Doubleclick | IDE
| Builds a profile of your interests, which is used to show you relevant adverts on other sites. Change your personalised ad settings on the Google website Manage and opt-out of Google DoubleClick and other third-party cookies | 4 |
AnalyticsSyncHistory
| Identifies LinkedIn members through LinkedIn adverts. Learn about LinkedIn’s cookie policy on the LinkedIn website | 4 | |
Snapchat | sc_at | Used to deliver adverts, provide you with relevant content, and track advertising campaigns. | 4 |
Snapchat | X-AB | Used to embed content from Snapchat. | 4 |
X (formerly Twitter) | guest_id
| Used by X (formerly Twitter) to create targeted advertising. Learn how X (formerly Twitter) uses cookies on the X website | 4 |
Videology (Tidal TV) | sync-his
| Records if you’ve seen or clicked on adverts provided by Videology. | 4 |
YouTube | YSC
| Tracks views of YouTube videos on our website. Measures your bandwidth to decide which YouTube interface to show you. Learn how Google Analytics uses your data To stop your data being used by Google Analytics, use the Google opt-out tool | 4 |
ELOQUA | ELOQUA | Used to deliver online marketing services. | 4 |
_fbp | Used by Facebook to deliver advertising products, like real-time bidding from third-party advertisers. Learn about Facebook’s cookie policy on the Facebook website | 4 | |
online-metrix.net | thx_guid | This cookie can tell what kind of device you used to make an order on our website. | 4 |
Spotify | DOAC Pixel | The pixel collects cookie and click data from users who interact with a Diary of a CEO ad and click through to the V-Hub Digital SOS URL. This data helps segment users by their visited pages and create lookalike audiences for similar campaigns or retarget them with future ads. It also tracks ad clicks to the web traffic for this page. | 4 |
Your privacy rights
Fraud prevention
You can ask us about how we use your details for fraud prevention when you take out your Vodafone agreement.
We may release details of your agreement with us to credit-reference agencies, debt-collection agencies and fraud-prevention agencies. This could include changes of address, payments made, account balances, missed payments, disputes and queries.
We, and other organisations, may also access and use this information to prevent fraud and money laundering for example, when checking details on applications for credit or other credit-related facilities, managing credit and credit-related accounts or facilities, recovering debt, checking details on proposals and claims for all types of insurance.
We, and other organisations, may also access and use any information recorded by fraud-prevention agencies from other countries.
Please contact us if you want to receive details of the relevant fraud prevention agencies.
1. Before we provide services, goods or finances to you (as applicable), we undertake checks for the purposes of preventing fraud and money laundering, and to verify your identity. These checks require us to process personal data about you.
2. The personal data you’ve provided, we’ve collected from you, or we’ve received from third parties will be used to prevent fraud and money laundering, and to verify your identity.
3. Details of the personal information that will be processed include, for example: name, address, date of birth, contact details, financial information, employment details, device identifiers including IP address and vehicle details.
4. We and fraud prevention agencies may also enable law enforcement agencies to access and use your personal data to detect, investigate and prevent crime.
5. We process your personal data on the basis that we have a legitimate interest in preventing fraud and money laundering, and to verify identity, in order to protect our business and to comply with laws that apply to us. Such processing is also a contractual requirement of the services or financing you have requested.
6. Fraud prevention agencies can hold your personal data for different periods of time, and if you are considered to pose a fraud or money laundering risk, your data can be held for up to six years.
7. As part of the processing of your personal data, decisions may be made by automated means. This means we may automatically decide that you pose a fraud or money laundering risk if our processing reveals your behaviour to be consistent with money laundering or known fraudulent conduct, or is inconsistent with your previous submissions, or you appear to have deliberately hidden your true identity. You have rights in relation to automated decision making: if you want to know more please submit your query and a member of our dedicated team will respond to you, or if you would like to contact us by post, send it marked The Privacy Team to Vodafone House, The Connection, Newbury, Berkshire, RG14 2FN.
8. If we, or a fraud prevention agency, determine that you pose a fraud or money laundering risk, we may refuse to provide the services you have requested, or to employ you, or we may stop providing existing services to you.
9. A record of any fraud or money laundering risk will be retained by the fraud prevention agencies, and may result in others refusing to provide services, financing or employment to you.
10. Whenever fraud prevention agencies transfer your personal data outside of the European Economic Area, they impose contractual obligations on the recipients of that data to protect your personal data to the standard required in the European Economic Area. They may also require the recipient to subscribe to ‘international frameworks’ intended to enable secure data sharing.
11. Your personal data is protected by legal rights. If you want to know more or to exercise these, see the Your Rights section of the main Privacy Policy
12. We want to ensure you have access to all the information you need to understand how we manage fraud prevention and your personal data. If you have any questions, please submit your query and a member of our dedicated team will respond to you, or if you would like to contact us by post, send it marked The Privacy Team to Vodafone House, The Connection, Newbury, Berkshire, RG14 2FN.
How to contact us
If you have any questions about our privacy policy or your privacy settings, please submit your query and a member of our dedicated team will respond to you.
Manage your marketing preferences
Go to your My Vodafone account settings to manage your marketing preferences. If you’re unable to access My Vodafone, you can chat with us instead.